Last night I had the great honor to meet world-renowned Chef Massimo Bottura. Chef Bottura is much more than a perennial winner of Michelin stars, best restaurant awards and every other accolade that can be awarded in our business. He is in fact a transcendent figure with a vision that goes far beyond his restaurant in Modena. I encourage everyone to watch his episode of Chef’s Table on Netflix to see what I am talking about.
Chef was in town at American University to promote his new book, Bread is Gold, a collaboration with other chefs of great renown. It is a recipe book, but it is also a vision for the future. In Chef’s eyes, the key to providing food for those who need it lies not in increased production, but in decreased waste.
As part of a panel discussion with local thought leader Chef Spike Mendelsohn, the notion that culinary traditions—and guidance on how to appreciate and not waste food—is less and less a thing passed down from grandmothers or others in our families. Our society, particularly in America, lacks that generational connection in many ways. And so, who is there to replace them? Who can carry on the legacy of appreciating that food comes from effort, from the earth, and it must be savored when eaten, cared for with love, and least of all, wasted?
Moderator Mitchell Davis from the James Beard Foundation threw out that notion acknowledging that concurrent with the decline in family traditions, there is a rise in the celebrity status of chefs. No longer in the back of the house, they are now front and center on panels, at the White House, on TV and in every conceivable venue for influence that exists.
They wield great power in influencing our culture, especially the younger generations, on how to treat food. They can act as thought leaders and shape generations and perhaps solve this great problem in our world as we race towards a more crowded—and hungry—planet.
Quite a responsibility indeed. Especially when many of these men and women have responsibilities to their businesses and families. However, what an extraordinary opportunity. And it can be done in a granular level by showing people how to prepare food for themselves, in their homes, with love and care for the ingredients. Just like your grandmother might have shown you.
Chef Bottura’s career has been defined by bold—and perhaps reckless—visions that he makes into reality through a singular combination of passion, drive and savvy. And of course, with a tremendous team to support him. This latest vision represents just the latest move for a man who seems hellbent on leading the way and creating change. From Parmesan 5 Ways to making Cacio e Pepe a rallying cry for earthquake victims to driving our world to think differently about how it eats—and wastes—food.
Just another crazy idea. One that may be gold.